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The NOVR Day
Morning (06–12) Midday (12–15) Early evening (15–20) Wind down (20–22) Sleep onset (22–00) Deep sleep (00–06)
06:00 · Activation

The body you wake up in is not the body you fall asleep in.

The NOVR Day: three formulas built around the body clock. Morning · Social · Night.

Drag the arc · scroll the science
Start here

Supplements are confusing.

Hundreds of pills, powders and promises — most of it noise. So let's strip it back to first principles: what actually moves the needle, and when.

First principles · the body

Before any pill — what does a body need?

Strip it back and every human runs on six essentials. Get these right from real food and water, and most of the supplement aisle is noise.

Your body makes this

No need to supplement

Given decent raw materials, you manufacture these yourself.

  • Most amino acidsbuilt from the protein you eat
  • Glucosemade from carbs, protein or fat as needed
  • Cholesterolthe liver makes most of it
  • Vitamin Dmade in skin from sunlight
  • Creatinepart-made in the liver and kidneys
Your body can't make these — but food can

These are "essential"

No machinery to build them. Miss the food, miss the nutrient.

  • 9 amino acidsfrom eggs, fish, meat, soy
  • Omega-3 / 6 fatsfrom oily fish, walnuts, seeds
  • Vitamins A–Kfrom colourful veg, liver, dairy
  • Iron, zinc, magnesiumfrom red meat, legumes, greens
  • Calcium, iodinefrom dairy, leafy greens, fish
So who actually needs a supplement?

If you eat a varied diet — almost no one.

The genuine exceptions are specific people with a specific gap — not everyone:

Little sun / winter → Vitamin DVegan → B12No oily fish → Omega-3

That's the whole list. It is never a reason for a 40-ingredient multivitamin.

So NOVR isn't a replacement for eating well — food comes first. What NOVR is built around is timing: three formulas, each made for one part of the day.

Eat across these groups and a multivitamin is largely redundant.
A multivitamin is a low-dose safety net, not a substitute for a varied diet. NOVR is not a multivitamin. Morning does include some vitamins and minerals, each listed with its dose on the label, but none of NOVR's formulas replaces real food.
First principles · the timing

You know what your body needs.
Now — when does it need it?

Food answers the what. But the same meal lands differently at 8am and 10pm, because your metabolism runs on a clock too. There's no single right pattern — there's a right rhythm. Here are your choices, and what the science actually says.

So — when do you eat?

Tap the hours you usually eat. We'll name your pattern, read back your eating window and overnight fast, and show where NOVR lands against your day. Change it anytime.

First — tell us about your day-to-day. We'll personalise the read-out.

Tap each hour you eat

Tap any hour to add a meal
NOVR Morning NOVR Social NOVR Night
midnightnoonmidnight

Tap to add · tap again to remove · try OMAD, 16:8, three meals

Your pattern
—
Eating window
—
Overnight fast
—
How your body handles this pattern · desk job

The honest physiological trade-off

What your body loves
    What your body struggles with

      How NOVR fits your day

      What the latest science actually says

      Drawn from 2025–26 randomised trials and meta-analyses on time-restricted eating. The headline: rhythm beats rules.

      Earlier wins

      The 2026 network meta-analysis is consistent: morning-weighted eating beats late eating for glucose, blood pressure and waistline.

      ~12-hour overnight gap

      Last food around 7pm, first around 7–9am. A clean overnight fast captures most of the upside without the extremes.

      Stop ~3 hrs before bed

      Late meals blunt deep sleep, spike overnight glucose and stall the repair window your body opens after dark.

      It's rhythm, not magic

      Matched-calorie trials show timing shifts your body clock — but how much and how well you eat still decides most of the result.

      And autophagy? Fasting does ramp up the body's cellular clean-up — but most of that data is animal or short-term. Treat the longevity headlines as promising, not proven. A consistent daily rhythm is the part the evidence actually backs.

      There's no perfect number of meals. There's a perfect rhythm — eat in daylight, front-load the day, and stop early.

      General education, not medical or dietary advice. Fasting and time-restricted eating aren't right for everyone — if you're pregnant or breastfeeding, under 18, underweight, diabetic or on blood-sugar/blood-pressure medication, or have any history of disordered eating, speak to a qualified professional before changing how you eat. Whatever pattern you choose, NOVR times its actives to your day — Morning, Social and Night map to the clock, not to your meals.

      The real question

      If food covers everything — why supplement at all?

      Because "enough to avoid deficiency" and "the amount used in a published study" can be very different numbers. Food handles the first. For some ingredients, it can't realistically deliver the second.

      Deficient
      Not getting enough of an essential nutrient. A varied diet is the first fix.
      Sufficient — food's ceiling
      A good diet gets you here. Healthy, not deficient. This is as far as eating well can take you.
      Studied doses — NOVR's approach
      Some ingredients are researched at amounts well beyond what a normal diet provides. NOVR uses the doses from those published studies.

      A good diet takes you to sufficient. Some studied doses simply aren't on the menu.

      To match the studied doses, you'd have to eat the impossible.

      These are doses used in published studies of NOVR's ingredients. Here's what you'd have to eat to get them from food. You can't.

      3,000mg
      Glycine
      You'd have to drink
      Litres of bone broth — right before bed, nightly.
      Not happening
      200mg
      L-Theanine
      You'd have to drink
      Many cups of tea — and all the caffeine that comes with them.
      Not happening
      250mg
      Citicoline
      You'd have to find
      A compound your body makes from choline — it isn't sold as a food.
      Impossible to eat
      600mg
      Sage extract
      You'd have to find
      A standardised extract — not a pinch of dried sage.
      Impossible to eat
      28mg
      Saffron extract
      You'd have to find
      A standardised extract — not the threads in a paella.
      Impossible to eat
      ~500mg
      Cocoa flavanols
      You'd have to eat
      A lot of minimally processed cocoa — most chocolate loses its flavanols in processing.
      Not happening
      1
      The dose

      The amount used in published studies of each ingredient — often far beyond what a plate delivers.

      2
      The timing

      Each formula is made for one part of the day — the morning, an occasional event, or the hour before bed.

      That's the idea behind NOVR: published-study doses, built around the body clock.

      — The diurnal cycle

      The NOVR Day, mapped end to end.

      One body. Eight biological states. Twenty-four hours. The orbit below maps the body-clock science NOVR is built around.

      — The NOVR Day
      Tool 1 · The Diurnal Engine

      One body. Eight states. Twenty-four hours.

      See how your biological state shifts across the day — and why one supplement can't serve every state.

      How to use 1 Drag the dot across the 24-hour bar· 2 Switch the biomarker with the tabs· 3 Or press Auto Run to watch it play
      06:00
      Activation
      cortisol rising · sympathetic dominance
      What is happening

      Cortisol Awakening Response

      Cortisol typically rises around 50% in the 30–45 minutes after waking, mobilising glucose, raising blood pressure, and priming attention. This is healthy. Suppressing it is not.

      The opportunity

      Work with the rise

      Morning daylight and a regular wake time help keep this rhythm steady. It is the body's own wake-up signal.

      Where NOVR fits

      NOVR Morning · start of the day

      Stirred into about 500 ml of cold water, alongside your usual coffee. 75 mg caffeine. Not after 2 pm.

      Reading the curve

      Each line is one biological signal plotted across a full 24 hours; the dotted marker is the hour you're viewing. You're looking at cortisol — it rockets up after wake, peaks mid-morning, then drains to almost nothing by night. That shape is the whole point: a morning body and a night body are in very different states — which is why NOVR is three separate formulas for different times of day.

      Click a tab — swap to melatonin, dopamine, temp, ATP, HRV Drag the dot along the bar to move through the day Auto Run is playing — tap it to pause and scrub yourself
      Biological Layer nmol/L
      06:00

      How one system triggers the next

      Biology is a chain reaction — move one link and everything after it shifts. Click any node to see what it sets off, and where NOVR fits.

      Trigger
      Light
      Hits retina → SCN clock reset
      →
      Hormone
      Cortisol
      CAR fires within 30 min of wake
      →
      Neurotransmitter
      Dopamine
      Motivation, focus, drive
      Core
      Body temp
      Peaks ~18:00, drops at night
      →
      Hormone
      Melatonin
      Rises with darkness onset
      →
      State
      Sleep arch
      NREM → REM cycling, repair
      Tool 2 · The Body Simulator

      Tap a disruptor. Watch the whole system respond.

      Switch on a real-world disruptor and eleven downstream markers re-equilibrate live — because cortisol shifts HRV, HRV shifts dopamine, dopamine shifts sleep depth, sleep depth shifts inflammation. An illustrative model for general education: the numbers are not measurements, and nothing here shows the effect of any product.

      1Tap a scenario
      Cortisol & Melatonin · 24h
      Healthy Disrupted Melatonin
      Cortisol AUC?Total stress-hormone output across 24 hours. The 'always-on' load your adrenal system carries. You want it sharp in the morning, low at night.
      100%
      HPA total output
      HRV (RMSSD)?Vagal tone = how active your 'rest & digest' nerve is, read from heart-rate variability. Higher means a calmer, more adaptable nervous system.
      62ms
      Vagal tone
      Dopamine tone?How responsive your reward and motivation system is. Low tone feels like flatness and low drive — things stop feeling worth the effort.
      100%
      Reward sensitivity
      Core temp swing?How much your body temperature rises by day and falls at night. A bigger, cleaner swing means a stronger body clock and deeper sleep.
      1.20°C
      Circadian amplitude
      Slow-wave sleep?The deepest sleep stage (N3) — when the body physically repairs tissue and clears waste. More minutes means better recovery.
      95min
      N3 total per night
      REM sleep?Dream sleep — files memories and processes emotion. Too little leaves you foggy, flat and quick to react.
      110min
      Emotional consolidation
      Reaction time?How fast you respond on a simple alertness test, in milliseconds (the classic readout of sleep debt). Lower means sharper.
      220ms
      PVT median
      Mito efficiency?How cleanly your cells convert oxygen and fuel into energy (ATP). Higher means more usable energy from the same food and breath.
      100%
      ATP / O₂ ratio
      Inflammation?A blood marker of low-grade, body-wide inflammation (hs-CRP). Chronically raised, it quietly ages tissue. Lower is better.
      0.8mg/L
      hs-CRP proxy
      Recovery score?A single index blending the markers above — how ready your body actually is to perform today. Higher is better.
      92/100
      Composite index
      Glymphatic clearance?The brain's overnight waste-clearance system, active mainly in deep sleep. It flushes metabolic junk. Higher means a cleaner brain.
      100%
      CSF turnover index
      System verdict
      Baseline · all systems within healthy bounds

      2Or build your own

      Layer one or many disruptors. Each is a real-world insult to the diurnal system — the body adjusts instantly.

      From the science to the formulas

      So — where does NOVR fit?

      You've seen the day your body runs, and what knocks it off course. NOVR is three formulas, each dosed and timed to one window of that day. Let's start where the day starts.

      First product of the day Morning Tap to jump
      NOVR MorningSee the product →
      Morning Morning · every dose on the label

      What's in Morning — and why.

      Built for the start of the day: a measured caffeine dose with L-theanine, botanical extracts, cocoa flavanols and a set of vitamins and minerals. Tap any ingredient for the detail.

      How to take Morning.

      A cold peppermint-and-cocoa drink for the first part of the day. Here's the routine — what's in it is below.

      Step 1 · mix
      Cold water, about 500 ml.
      How

      Stir one serving of powder into roughly 500 ml of cold water. Peppermint and cocoa flavour.

      Step 2 · with your coffee
      Made to go with your usual coffee.
      How

      Morning contains 75 mg caffeine per serving. It's designed to sit alongside your normal coffee, not replace it — just count it in your daily caffeine total.

      Step 3 · the cut-off
      Not after 2 pm.
      How

      Caffeine stays in the body for hours, so Morning is a morning-only drink. Don't take it after 2 pm.

      On the label
      Every dose on the label.
      Label

      No proprietary blends. Each ingredient is dosed to the levels used in published studies of that ingredient, and every amount is printed on the pack.

      A morning drink, timed to the start of your day — every dose on the label.

      Caffeine75 mg

      The familiar one, at a measured dose.

      The science

      Caffeine blocks adenosine receptors — adenosine is the signal of building sleep pressure. Its effects last for hours, which is why Morning has a 2 pm cut-off.

      In NOVR

      75 mg per serving, stated on the label, so you can count it alongside your usual coffee.

      The scienceClose▾
      L-Theanine200 mg

      An amino acid found naturally in tea.

      The science

      An amino acid found naturally in tea leaves. It has been studied in published human trials, including alongside caffeine (for example Kelly et al., J Nutr, 2008).

      In NOVR

      200 mg per serving, a dose used in published studies of L-theanine.

      The scienceClose▾
      Citicoline250 mg

      A form of choline, also made by the body itself.

      The science

      Citicoline (CDP-choline) is a compound the body makes from choline. It has been the subject of published human studies.

      In NOVR

      250 mg per serving, a dose used in published studies.

      The scienceClose▾
      Sage extract (Cognivia™)600 mg

      A branded, standardised sage extract.

      The science

      Sage has a long culinary and traditional history. Cognivia™ is a standardised sage extract that has been used in published human studies.

      In NOVR

      600 mg per serving, the dose used in published studies of this extract.

      The scienceClose▾
      Panax ginseng (G115®)200 mg

      A standardised extract of Panax ginseng root.

      The science

      G115® is a standardised Panax ginseng extract that has been used in published human studies at 200 mg.

      In NOVR

      200 mg per serving.

      The scienceClose▾
      Cocoa flavanols~500 mg

      Plant compounds found naturally in cocoa beans.

      The science

      Most cocoa flavanols are lost in ordinary chocolate processing. Large studies such as COSMOS have used around 500 mg of cocoa flavanols a day.

      In NOVR

      About 500 mg per serving — and part of the peppermint-and-cocoa flavour.

      The scienceClose▾
      B6, B12, C & pantothenic acid100% NRV

      Vitamin B6, vitamin B12, vitamin C and pantothenic acid contribute to the reduction of tiredness and fatigue.

      The science

      Pantothenic acid contributes to normal mental performance. Vitamins B6, B12, C and folate contribute to normal psychological function.

      In NOVR

      Vitamin B6 1.4 mg, vitamin B12 2.5 µg, vitamin C 80 mg and pantothenic acid 6 mg — each 100% of the daily Nutrient Reference Value (NRV).

      The scienceClose▾
      Zinc, iodine & folate100% NRV

      Zinc and iodine contribute to normal cognitive function.

      The science

      Folate contributes to normal psychological function, alongside vitamins B6, B12 and C.

      In NOVR

      Zinc 10 mg, iodine 150 µg and folate 200 µg — each 100% of the daily NRV.

      The scienceClose▾
      Vitamin D325 µg

      Vitamin D contributes to the normal function of the immune system.

      The science

      In the UK, sunlight is too weak for the skin to make vitamin D for much of the year, which is why UK government advice is that everyone should consider a vitamin D supplement in autumn and winter.

      In NOVR

      25 µg per serving (500% of the NRV).

      The scienceClose▾
      How it's built

      Caffeine and L-theanine are a long-studied pairing; citicoline, sage and ginseng are each included at doses used in published research; cocoa flavanols come with the flavour; and the vitamins and minerals carry the authorised claims shown above. No proprietary blends.

      Contains caffeine: 75 mg per serving. Full label on the product page.

      NOVR SocialSee the product →
      Social Social · every dose on the label

      What's in Social — and why.

      Three capsules, about 30–45 minutes before going out and at least 4 hours before bed. For occasional use, not a daily supplement.

      How to take Social.

      Social is three capsules per serving, for occasional use. Its vitamins B6 and B12 carry authorised health claims; the botanicals and caffeine do not, so for those we only state the doses and when to take it.

      Before you go
      About 30–45 minutes ahead.
      How

      Take three capsules with water around 30–45 minutes before going out, and at least 4 hours before bed. One serving (three capsules) a day at most.

      How often
      Occasionally, not daily.
      How

      Social is made for particular evenings and occasions. It isn't a daily supplement.

      What's inside
      Every dose listed.
      Label

      L-theanine 200 mg, caffeine (natural) 50 mg, lemon balm extract 300 mg, saffron extract 30 mg, Panax ginseng extract (G115) 200 mg, common sage leaf 600 mg, vitamin B6 1.4 mg and vitamin B12 2.5 µg. Nothing hidden in a blend.

      Check first
      If in doubt, ask.
      Note

      Contains caffeine (50 mg). Not suitable during pregnancy or breastfeeding, or for under-18s. If you take antidepressants or other prescription medicines, consult your doctor before use. Does not reduce the effects of alcohol. Do not exceed one serving a day.

      Contains caffeine: 50 mg per serving. Every dose on the label.

      L-Theanine200 mg

      An amino acid found naturally in tea.

      The science

      L-theanine has been studied in published human trials, often at around 200 mg.

      In NOVR

      200 mg per serving (three capsules).

      The scienceClose▾
      Lemon balm extract300 mg

      An extract of Melissa officinalis, a herb in the mint family.

      The science

      Lemon balm has a long history as a herbal tea and has been studied as a standardised extract in published human trials.

      In NOVR

      300 mg per serving.

      The scienceClose▾
      Saffron extract30 mg

      A standardised extract of the saffron spice (Crocus sativus).

      The science

      Standardised saffron extracts have been used in published human trials at around 28–30 mg a day.

      In NOVR

      30 mg per serving.

      The scienceClose▾
      Caffeine (natural)50 mg

      Natural caffeine. 50 mg per serving.

      The science

      Caffeine's effects last for hours, which is why Social is taken at least 4 hours before bed.

      In NOVR

      50 mg per serving, stated on the label, so you can count it alongside any coffee or tea that day.

      The scienceClose▾
      Panax ginseng (G115®)200 mg

      A standardised extract of Panax ginseng root.

      The science

      The dose used in its published human studies.

      In NOVR

      200 mg per serving.

      The scienceClose▾
      Common sage leaf600 mg

      Leaf of common sage (Salvia officinalis).

      The science

      The dose used in its published human studies.

      In NOVR

      600 mg per serving.

      The scienceClose▾
      Vitamins B6 & B12100% NRV

      Vitamins B6 and B12 contribute to normal psychological function and to the reduction of tiredness and fatigue.

      The science

      Both are essential vitamins found in a varied diet.

      In NOVR

      Vitamin B6 1.4 mg and vitamin B12 2.5 µg — each 100% of the daily Nutrient Reference Value (NRV).

      The scienceClose▾
      Why these

      Social combines L-theanine, natural caffeine, lemon balm, saffron, Panax ginseng and sage with vitamins B6 and B12, each at a dose used in published studies of that ingredient. Contains caffeine: 50 mg per serving. No proprietary blend.

      Three capsules, around 30–45 minutes before going out and at least 4 hours before bed. Not for daily use. Full label on the product page.

      NOVR NightSee the product →
      Night Night · every dose on the label

      What's in Night — and why.

      A warm drink for the end of the day: about 150–200 ml of warm (not boiling) water, 60–90 minutes before bed. Chamomile and vanilla flavour.

      How to take Night.

      A warm chamomile-and-vanilla drink for your evening routine. Here's how it fits — what's in it is below.

      60–90 minutes before bed
      Start the routine early.
      How

      Make Night as part of your evening wind-down, an hour or so before you plan to sleep.

      Warm, not boiling
      About 150–200 ml of water.
      How

      Stir one serving into warm water. Chamomile and vanilla flavour, with no caffeine-containing ingredients.

      Alongside good habits
      Not a substitute.
      Note

      Food supplements aren't a substitute for a varied diet and a healthy lifestyle. A regular bedtime, dim evening light and no late caffeine still matter most.

      On the label
      Every dose listed.
      Label

      Glycine, L-serine, magnesium, L-theanine, saffron, lemon balm, potassium, oat beta-glucan, taurine, thiamine, vitamin B6, zinc and chromium — each dose stated, no proprietary blends. Contains oats (gluten).

      A warm evening drink — every dose on the label.

      Glycine3,000 mg

      The simplest amino acid, found in protein foods such as meat, fish and bone broth.

      The science

      Glycine 3 g taken before bed was studied in a small human trial by Yamadera et al. (Sleep and Biological Rhythms, 2007).

      In NOVR

      3 g per serving — the amount used in that study.

      The scienceClose▾
      L-Serine1,750 mg

      An amino acid the body also makes itself, and from which it makes glycine.

      The science

      L-serine is present in many protein foods. Human research on it is at an earlier stage than for glycine.

      In NOVR

      1.75 g per serving.

      The scienceClose▾
      Magnesium (bisglycinate)250 mg

      Magnesium contributes to normal psychological function, the normal functioning of the nervous system and the reduction of tiredness and fatigue.

      The science

      Bisglycinate is magnesium bound to glycine. 250 mg is the amount of elemental magnesium per serving.

      In NOVR

      250 mg elemental magnesium (67% of the NRV).

      The scienceClose▾
      L-Theanine200 mg

      An amino acid found naturally in tea.

      The science

      L-theanine has been studied in published human trials, often at around 200 mg.

      In NOVR

      200 mg per serving.

      The scienceClose▾
      Saffron extract (affron®)28 mg

      A standardised extract of the saffron spice.

      The science

      affron® is a branded saffron extract that has been used in published human trials at 28 mg a day.

      In NOVR

      28 mg per serving.

      The scienceClose▾
      Lemon balm extract (Relissa™)400 mg

      A standardised extract of lemon balm (Melissa officinalis).

      The science

      Lemon balm has a long history as a herbal tea. Relissa™ is a standardised extract of it that has been used in published human studies.

      In NOVR

      400 mg per serving.

      The scienceClose▾
      Potassium (citrate)300 mg

      Potassium contributes to the maintenance of normal blood pressure.

      The science

      Potassium citrate is a common, well-absorbed form. Consult your doctor first if you have kidney disease or take blood-pressure medication.

      In NOVR

      300 mg potassium (15% of the NRV).

      The scienceClose▾
      Oat beta-glucan1,000 mg

      Beta-glucans from oats contribute to the maintenance of normal blood cholesterol levels.

      The science

      The beneficial effect is obtained with a daily intake of 3 g of oat beta-glucan; one serving of Night provides 1 g. Contains oats (gluten).

      In NOVR

      1 g per serving.

      The scienceClose▾
      Taurine1,000 mg

      An amino acid found naturally in meat and fish.

      The science

      Taurine is also made by the body.

      In NOVR

      1 g per serving.

      The scienceClose▾
      Thiamine, B6, zinc & chromiumVitamins & minerals

      Thiamine contributes to the normal function of the heart. Vitamin B6 contributes to normal psychological function and to the regulation of hormonal activity.

      The science

      Zinc contributes to the protection of cells from oxidative stress. Chromium contributes to the maintenance of normal blood glucose levels.

      In NOVR

      Thiamine (vitamin B1) 1.1 mg (100% NRV), vitamin B6 1.4 mg (100% NRV), zinc 1.5 mg (15% NRV) and chromium 40 µg (100% NRV).

      The scienceClose▾

      Contains oats (gluten). Not suitable during pregnancy or breastfeeding, or for under-18s. If you take antidepressants or other prescription medicines, consult your doctor before use. Consult your doctor if you have kidney disease or take blood-pressure medication. Do not combine with alcohol or sleeping medicines. Full label on the product page.

      09 — The whole system

      Three windows. One continuous rhythm.

      Each formula is made for one part of the day: Morning for the start of the day, Social for the occasional event, and Night for the hour or so before bed. Three times of day, three different formulas.

      Morning
      morning · not after 2 pm
      Social
      30–45 min before going out
      Night
      60–90 min before bed
      WakeOne 24-hour loopSleep
      Morning starts the day
      WhenIn the morning, in about 500 ml of cold water
      Contains75 mg caffeine, L-theanine, botanical extracts, cocoa flavanols, vitamins and minerals
      NoteMade to go with your usual coffee. Not after 2 pm
      Social is occasional
      WhenAbout 30–45 minutes before going out, at least 4 hours before bed
      ContainsL-theanine, 50 mg caffeine, lemon balm, saffron, ginseng, sage, vitamins B6 and B12
      NoteThree capsules. Not for daily use
      Night ends the day
      When60–90 minutes before bed, in warm water
      ContainsGlycine, L-serine, magnesium, L-theanine, saffron, lemon balm, potassium, oat beta-glucan, taurine, vitamins and minerals
      FlavourChamomile and vanilla

      Different times of day, different formulas. A day has three parts. So NOVR has three formulas.

      — Your chronotype

      Lark, owl, or somewhere between?

      Five questions. Your chronotype is where your internal clock sits in the population — and it can help you decide when, within each window, to take NOVR. Indicative profile, not a clinical MEQ.

      01 · Left entirely to your own schedule, when would you naturally wake?
      02 · When do you feel mentally sharpest?
      03 · For genuinely hard mental work, which window would you pick?
      04 · Without an alarm, getting up in the morning is…
      05 · When do you naturally feel ready for sleep?
      —
      —
      LarkIntermediateOwl
      —
      Self-report screen, not a diagnostic. For persistent sleep problems, see a clinician.
      Tool 3 · Your Alignment Score

      Your circadian alignment.

      Five questions. Sixty seconds. An indicative rhythm profile — not a medical assessment. Shows how aligned your day currently is, and which daily habit to look at first.

      01 · How many hours did you sleep last night?
      02 · When did you last drink caffeine?
      03 · Screen exposure in the last 60 minutes pre-sleep?
      04 · Bedtime variance across the last week?
      05 · Subjective stress load right now?
      0
      Alignment
       
       
      — How we rank the science

      What's proven, what's promising, what's still theory.

      Not all science is equal. This is how we think about the strength of research — general education, not a claim about any product. Most-trusted at the top.

      Tier 01 · strongest
      Human Evidence
      RCTs · meta-analyses

      Multiple randomised controlled trials in humans, with peer-reviewed outcomes. Replicated across labs.

      Example: the cortisol awakening response, documented across many human studies (see Clow et al., Sleep Med Rev, below).
      Tier 02 · strong
      Established Mechanism
      Human + biochem

      Clear biological mechanism understood from in-vivo studies, with supportive (if smaller) human trials.

      Example: how caffeine blocks adenosine receptors, the signal of rising sleep pressure.
      Tier 03 · moderate
      Biological Model
      Mechanism · early human

      Mechanism is mapped in lab models, with early-stage human signals. Promising direction; not yet at meta-analysis weight.

      Example: many botanical extracts, where early human studies exist but large replicated trials don't yet.
      Tier 04 · emerging
      Forward Hypothesis
      Theoretical · preclinical

      Currently preclinical or theoretical. Interesting, but a hypothesis, not a promise.

      Example: longevity ideas extrapolated from animal or cell studies.
      The honest split. NOVR is inspired by circadian biology, the science recognised by the 2017 Nobel Prize in Physiology or Medicine. The body clock itself is well-established science. Research on individual ingredients, doses and timing is at an earlier stage, and NOVR makes no health claims beyond the authorised ones shown for its vitamins and minerals. Where the evidence is weaker, we say so.
      08 — Cited science

      Further reading.

      The body-clock science this page draws on, plus examples of published studies on some of NOVR's ingredients. Listing a study describes the research only — it is not a claim that NOVR has the same effect.

      01 · Cortisol
      Sleep Med Rev2010
      The cortisol awakening response: methodological issues and significance
      Clow A, Hucklebridge F, Stalder T, Evans P, Thorn L.  ·  Sleep Medicine Reviews · 14(5):301–308
      Meta-reviewHuman
      Evidence Strong
      02 · L-Theanine
      J Nutr2008
      L-Theanine and caffeine in combination affect human cognition as evidenced by oscillatory alpha-band activity
      Kelly SP, Gomez-Ramirez M, Montesi JL, Foxe JJ.  ·  138(8):1572S–1577S · Human study of L-theanine and caffeine using EEG measures
      RCT · EEGHuman
      03 · Glycine
      Sleep Biol Rhythms2007
      Glycine ingestion improves subjective sleep quality in human volunteers, correlating with polysomnographic changes
      Yamadera W, Inagawa K, Chiba S, Bannai M, Takahashi M, Nakayama K.  ·  5(2):126–131 · Small human study of 3 g glycine taken before bed
      Human trialHuman
      04 · Glymphatic Clearance
      Science2013
      Sleep drives metabolite clearance from the adult brain
      Xie L, Kang H, Xu Q, et al.  ·  342(6156):373–377 · Interstitial space expands ~60% during NREM, accelerates CSF-ISF exchange
      Landmark mechanisticMouse · in vivo
      Evidence Landmark
      05 · Chronobiology · Nobel
      Karolinska2017
      Nobel Prize in Physiology or Medicine — discoveries of molecular mechanisms controlling the circadian rhythm
      Hall JC, Rosbash M, Young MW.  ·  PER, TIM and CLOCK gene oscillation as the cellular timekeeping mechanism
      LandmarkMulti-organism
      Evidence Landmark
      Act 04 · The shift

      Your body runs on a clock.
      NOVR is built around it.

      Three formulas. One system.
      Designed around the body you're actually in.

      Founders edition. £119/month for life. £50 to reserve.

      Reserve a founders spot See the full system
      Reference

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      Body

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