Your body doesn't need the same things at 7am and 11pm.
So why does every supplement on the market pretend it does? NOVR is three precision formulas, timed to the windows your biology actually runs on.
You don't run on a flat line. You run on a clock.
A twenty-four hour rhythm shapes when you wake, work, wind down and sleep. Modern life scrambles it: blue light at midnight, caffeine at four, the same supplement swallowed at the same wrong hour. Work against the clock and everything costs more.
NOVR is built to move with it. Three precision formulas, each dosed for a window that shapes your day — Morning to start the day, Social for the big moments, Night to wind down. The right ingredients, at the right hour.
The NOVR Day
75 mg caffeine, L-theanine and pantothenic acid, which contributes to normal mental performance.
L-theanine, 50 mg caffeine, botanicals and vitamins B6 and B12, 30–45 minutes before. Situational, not daily.
A warm drink with glycine and magnesium, which contributes to normal psychological function.
Morning
06:00 — 10:00 · Daily
Powder
See where Morning fits in your day.
Social
On demand · Situational
Capsules
See where Social fits in your day.
If this is your week, read on.
Not a character flaw. A body running the wrong inputs at the wrong hours.
You have probably tried supplements before.
Wrong timing
Same compound calms at 10pm, wires at 8am. One scoop ignores the clock.
Wrong dosage
Many all-in-one tubs spread a long ingredient list thin — well below the doses used in studies. Enough for the label. Not enough to feel.
Wrong combinations
Zinc blocks copper. Magnesium fights calcium. You pay to neutralise your own scoop.
Not another scoop. Three formulas, each made for its time of day.
You are not the same person at 7 AM and 11 PM.
Tap a moment. The body changes. The biology changes.
Same body. Different programme. A single scoop, once a day, ignores all of it.
So what's the answer?
Three products. One rhythm.
Morning. Night. Social. Each made for its time of day. Shipped in a magnetic presentation case — opens like a watch box. Free precision shaker included.
Morning.
A cold mint-cocoa drink for the first hour of your day. Made to go with your first coffee.
Night.
A warm drink for the end of the day, 60–90 minutes before bed. A ritual worth keeping.
The precision shaker.
Engineered for the powders. Sealed pour spout, agitator wire, heavy-base balance. Built to last, not to land in a recycling bin in six months.
- 500ml · BPA-free Tritan
- Internal mesh agitator for clean mix
- Magnetic lid · leak-proof to 90 degrees
- Brushed steel base · weighted feel
They ask what to take.
We ask when.
AG1 · IM8 · Athletic Greens · Huel Daily · every single-scoop product on the shelf
Built around the clock.
The trial dose. Always.
Built by the science.
The £139 question is why.
Comparison reflects publicly listed product formats and indicative subscription pricing at time of writing; competitor prices and formulations may vary. AG1 and IM8 are trademarks of their respective owners.
Three good products.
Two different questions.
AG1 and IM8 are both excellent at what they're built for: one daily scoop that covers your nutritional base. We respect the formulations. We just built for a different problem — not what to take, but when.
- Format
- One scoop, once a day — typically the morning
- Approach
- A broad blend: vitamins, minerals, whole-food greens, pre- & probiotics, adaptogens & phytonutrients
- Built to
- Cover daily nutritional gaps & support gut health
- Timing
- Same blend regardless of time of day
A strong daily multivitamin-plus-greens. It answers "am I covered?"
- Format
- One scoop, once a day
- Approach
- A large multi-ingredient blend: vitamins, minerals, greens, pre/probiotics & longevity-oriented actives
- Built to
- Be a single daily nutritional foundation
- Timing
- Same blend regardless of time of day
A comprehensive daily base. It also answers "am I covered?"
- Format
- Three formulas — Morning, Social, Night — taken at three points in the day
- Approach
- Fewer, targeted actives. Each one named, and dosed to the level used in its published studies
- Built to
- Fit the day: morning, the big moments, the wind-down
- Timing
- Different formula for each window your biology runs on
A functional system. It answers "what should I take, and when?"
More ingredients isn't the same as more effect. A daily greens scoop and a timed functional system are built to do different jobs — many people use both. If your goal is a nutritional safety net, AG1 or IM8 do that well. If you want a routine built around the time of day, that's the gap NOVR was built for.
AG1 and IM8 are
sold as once a day.
NOVR is built around how your biology actually works.
Yes. Three full-dose formulas cost more than one all-in-one scoop. That's the price of key ingredients at the doses used in their published studies, each formula made for its time of day, with every dose on the label.
A daily greens scoop and a timed functional system are priced for different jobs. If you want full doses, timed to your day, with nothing hidden — that's what you're paying for. Pay for what's actually in the tin.
Find your weakest window.
Nine questions. Sixty seconds. We score how aligned you are across your three biological windows — and tell you exactly where to start.
—
—
Indicative self-assessment, not a medical diagnosis. NOVR supplements support healthy routines — they don't treat conditions.
Pick your tier.
Want one part of the day? Take a single. Want the full 24-hour routine? The System costs less than buying the three apart.
- All three formulas — every dose on the label
- Made for morning, big moments and evening
- Free Precision Shaker
- Priority UK shipping, timed to your reorder
- 30-day money-back · keep the tins
- Pause, skip or cancel any time
You build the kit once. We keep it stocked.
Your kit arrives
Your reusable canisters, the Precision Shaker and scoop, and your first month of formula. The hardware is included free when you join.
Refills only
We send refills that drop straight into the canisters you already own. No duplicate tins. Your price stays £119/mo, locked for life.
Refill, don't rebuy
Recyclable refill pouches, not a new tin every month. Less waste, lower cost — passed on to you, better for the planet.
Month two onward, this is what arrives.
Why The System is £139, not £155.
Three singles = £65 + £55 + £35 = £155. The System is £139 — you save £16/mo, £192/year. Bundle packaging is cheaper for us. We pass it on.
What each formula costs on its own.
Morning £65 and Night £55, each 30 servings. Social £35 for 15 doses, about £2.33 a dose. Or take all three in The System at £139/mo.
Why we are not the cheapest.
Three full-dose products is not a £30/mo proposition. Real materials at the doses published studies actually used, every one printed on the label.
Your body runs on a clock. So does NOVR.
One full cycle: morning, the moments that matter, and the wind-down. Each formula made for its time of day.
One box. Three precision instruments.
Built to sit on your shelf for the next ten years. Made for the next ten years of you.
The same ritual. Timed to you.
Founders' welcome gifts — on us.
Join The System and month one arrives as a full kit, included free. Every month after, just refills. Price locked at £119/mo for life.
This is what we call the NOVR Day.
Matching what you take to the time of day you take it. Three formulas — Morning, Social, Night — each made for its window. Inspired by circadian biology, the science recognised by the 2017 Nobel Prize in Physiology or Medicine.
A star that renews its own light.
A nova is a star that catches fire in the dark, burns at its brightest, then falls quietly back to rest. And a recurrent nova does it again — and again — refuelled in the black between, waiting for its moment, igniting on cue. Brighten. Peak. Recover. Repeat.
Look closer and it isn't a star at all. It's you. Every twenty-four hours your body lifts, sharpens, spends itself and restores — a circadian rhythm wound into every cell, the clock that earned a Nobel Prize. We named the brand after the one thing in the night sky that moves the way you do.
We are a nova. Never a supernova. A supernova is a single, magnificent ending — one blaze, then nothing. A nova survives. It renews. That is the whole promise: not a brilliant burnout, but light you can return to, morning after morning.
So we dropped a vowel to make it ours — NOVR — and kept a secret folded inside it. To nover is an old verb from law: to novate, to discharge what is finished and set something new in its place. The name doesn't merely describe renewal. It performs it.
The point of light you watched ignite at the top of this page is all of it, in one breath — darkness, a spark, a bloom, and a slow, steady pulse that never goes out.
“At 51, broken sleep and a calendar that didn't respect biology. I asked my doctor what to take. He listed nine supplements. Different doses. Different times. So I did the work properly — two years with chronobiologists, endocrinologists and sleep researchers, reading every human trial. I built NOVR to do that work for me — three products instead of nine, on rhythm. If you are over 40 and tired of guessing, this is for you.”
In 2017 Hall, Rosbash and Young won the Nobel Prize in Physiology or Medicine for identifying the molecular machinery of the body's 24-hour clock. That science is why NOVR is three formulas for three times of day, rather than a single scoop. NOVR is not endorsed by the Nobel committee or the laureates.
Read the science →What you actually receive each month.
Two daily, one situational. Tap any card for the full protocol.
75 mg caffeine, L-theanine, sage, ginseng and cocoa, plus vitamins B6, B12 and C and pantothenic acid, which contribute to the reduction of tiredness and fatigue.
- Take within 60 min of waking, ideally in daylight
- Mix with about 500 ml cold water in the silver shaker
- Made to go with your usual coffee
- Contains caffeine · not after 2 pm
Glycine, L-serine, taurine, saffron, lemon balm, potassium, oat beta-glucan and magnesium, which contributes to normal psychological function and the normal functioning of the nervous system.
- Take 60–90 min before bed
- Mix with 150–200 ml warm (not boiling) water
- Chamomile and vanilla flavour
- Caffeine-free
- Contains oats (gluten)
Morning and Night run daily — they set the rhythm. Social is event-driven, used when the moment matters. Founders get all three plus the silver Precision Shaker, free.
Be honest about whether this is you.
Not for everyone. If it's not you yet, keep your money.
Left side? The £50 reserve is at the bottom. Right side? Keep your money.
Answered, directly.
Filter by topic, or search. Tap a question to open it.
Lock in £119/month
for life.
Three precision supplements. Timed to your day. Every dose on the label.
Reserve your spot.
£50 deposit, credited to your first month. 30-day money-back. Cancel anytime.
🔒 Secure payment by Stripe · £50 fully refundable · credited to your first month
- Every dose on the label
- Batch-tested at launch
- Free delivery
- 30-day refund
NOVR. Renew on repeat.
Social.
For presenting, hosting, the conversation that counts. Three capsules, 30–45 minutes before. Situational, not daily.