Diurnal State Modulation

Three formulas. One biological day.

NOVR is designed around the full 24-hour human cycle: activation, performance, recovery. Not three supplements. One integrated system.

00 · sleep 06 · wake 12 · midday 18 · social MORNING SOCIAL NIGHT Diurnal · 24-hour rhythm One rhythm. Three formulas
Morning · Activate Night · Recover
Right now · your local time
--:--

Your body is currently in ….

Reading your local biological window.

Heavy metalsNot detected
Potency98–102%
ManufacturedUK GMP
Every batchThird-party tested
See full lab results
— The three formulas

One body. Three windows.

Morning fires you up. Social carries you under load. Night puts you down properly. Together they cover the day.

NOVR Morning bottle
01 · Morning

Activate. Not stimulate.

Clean ignition. Not stimulation. The first 90 minutes of your day, working with you instead of against you.

Designed to stand in for the second coffee — clean focus without the wired edge or the 11am crash. Built around the cortisol awakening response, not on top of it.

Designed to support
  • Mitochondrial output
  • Catecholamine substrate
  • ATP regeneration
  • Focus chemistry
  • Stress-resilient cognition
  • Cellular hydration
Serving · 3.5 g Window · 06:00 – 09:00 Flavour · Yuzu · Lemon · Ginger
— Safety & suitability Daily · Core formulation
Best for
Adults with cognitive demand, performance routines, training schedules, or shift-disrupted mornings.
Not for
Pregnancy, breastfeeding, under-18s. Anyone with caffeine sensitivity should choose the caffeine-free variant.
Start low if
New to adaptogens or stimulants. Take half a scoop for the first 5 days, then move to full dose.
Medication caution
SSRIs, MAOIs, lithium, thyroid medication, blood pressure medication, anticoagulants. Speak to your doctor first.
Typical timing window
06:00 – 09:00. Within 60 minutes of waking. Avoid after 11:00 AM.
Acute vs cumulative
Acute (~45 min): cleaner energy, calmer focus. Cumulative (~2–4 wks): steadier mornings, reduced caffeine drift.
Use daily. Not a substitute for sleep, medical care or a balanced diet. Consult your physician before use if you have a medical condition or take prescription medication.
Intimate evening conversation, city lights
Social · 20:14Words that land · calm presence
Silhouette in dark luxury interior, single warm lamp, quiet wind-down
Night · 22:30Parasympathetic descent · sleep architecture
NOVR Night bottle
03 · Night

Not a sleep aid.
A nervous-system descent.

Not a sleep pill. The 8 hours that make the other 16 work.

Mix with warm water 60 minutes before bed. Designed to help you settle faster and protect deep, restorative sleep — so you wake at the same time feeling more rested. This is the window where the body rebuilds.

The architecture it protects
  • Slow-wave sleep depth (N3)
  • Thermoregulatory descent
  • Cortisol fall · 3am hold
  • Parasympathetic dominance
  • HRV expansion overnight
  • Connective tissue repair
Serving · 16 g Window · 60 min pre-sleep Flavour · Chamomile · Vanilla · Hojicha
— Safety & suitability Daily · Core formulation
Best for
Adults with elevated cognitive or training load, light sleepers, anyone with frequent late screen exposure or disrupted recovery.
Not for
Pregnancy, breastfeeding, under-18s. Anyone with autoimmune conditions or low blood pressure without medical sign-off.
Start low if
New to magnesium, theanine or glycine. Take half a serving for the first 5 days, then move to full dose.
Medication caution
Sleep medication, benzodiazepines, anticoagulants, blood pressure medication, lithium. Speak to your doctor first.
Typical timing window
45–90 min before bed. Wind-down ritual, not last-minute. Pair with low light.
Acute vs cumulative
Acute (~30–60 min): calmer descent, quieter mind, easier onset. Cumulative (~2–4 wks): deeper sleep architecture, better next-day clarity.
Use daily. Not a sleep medication. Not a substitute for sleep hygiene, dark environments or screens-off discipline. Consult your physician before use if you have a medical condition or take prescription medication.
04 · The 24-hour map

The body in motion. The system in phase.

Drag the marker to any hour. The system tells you what your body is doing, which formula is active, and which ingredients are working.

06:30
Cortisol awakening
HPA surge · sympathetic dominance
Active formula
NOVR Morning
ALCAR · Tyrosine · CoQ10 · PQQ · Theacrine · Rhodiola
MORNING ACTIVE SOCIAL ACTIVE NIGHT NIGHT ACTIVE
00 06 12 18 24
05 · Formula x-ray

Open any ingredient. See the reasoning.

Serving · 16 g Actives · 9 Window · 06:00 – 09:00 Flavour · Yuzu · Lemon · Ginger
Water-soluble Coenzyme Q10100 mg+
Mechanism
Carries electrons through the mitochondrial electron transport chain; the water-soluble form raises absorption over standard ubiquinone.
Dose
100 mg in a high-absorption water-soluble matrix.
Effect
Cellular energy that compounds over weeks.
Acetyl-L-Carnitine (ALCAR)500 mg+
Mechanism
Shuttles fatty acids into mitochondria for β-oxidation and crosses the blood-brain barrier to support cholinergic function.
Dose
500 mg, the everyday cognitive-support range.
Effect
A clearer ramp into the working morning.
PQQ (Pyrroloquinoline quinone)10 mg+
Mechanism
Stimulates mitochondrial biogenesis via PGC-1α and buffers oxidative stress.
Dose
10 mg, the studied daily dose.
Effect
Builds mitochondrial density over time.
L-Tyrosine750 mg+
Mechanism
Precursor to dopamine and noradrenaline; buffers stress-induced catecholamine depletion.
Dose
750 mg, sized for a clean daily morning lift.
Effect
Focus that holds under demand.
Caution
Speak to your doctor first if you take thyroid medication (levothyroxine), MAOIs, levodopa for Parkinson's, or have a history of melanoma. Do not use in pregnancy or breastfeeding.
Rhodiola Rosea Extract200 mg+
Mechanism
Adaptogen standardised to 3% rosavins and 1% salidrosides; modulates the HPA-axis and cortisol response.
Dose
200 mg of standardised extract.
Effect
Steadier under pressure, less wired.
Theacrine50 mg+
Mechanism
Purine alkaloid acting on adenosine and dopamine pathways without the fast tolerance of caffeine.
Dose
50 mg, paired with a low caffeine dose.
Effect
Clean lift, no crash.
Caffeine (natural)25 mg+
Mechanism
Low-dose adenosine antagonist; deliberately small and paired with theacrine for a smooth onset.
Dose
25 mg — a nudge, not a hit.
Effect
Alert without the spike.
Vitamin C (L-ascorbic acid)250 mg+
Mechanism
Antioxidant and a cofactor in catecholamine synthesis.
Dose
250 mg — 313% NRV.
Effect
Antioxidant support that earns its place.
Zinc (bisglycinate)10 mg+
Mechanism
Cofactor across hundreds of enzymes; supports immune and hormonal function. Chelated for absorption.
Dose
10 mg — 100% NRV.
Effect
A foundational daily mineral.
Serving · 2 capsules Actives · 7 Window · 45 min pre-event Format · Unflavoured capsules
L-Tyrosine1,000 mg+
Mechanism
Catecholamine precursor, dosed higher than Morning to buffer acute depletion in high-stakes windows.
Dose
1,000 mg for the situational load.
Effect
Drive without anxiety.
Caution
Speak to your doctor first if you take thyroid medication (levothyroxine), MAOIs, levodopa for Parkinson's, or have a history of melanoma. Do not use in pregnancy or breastfeeding.
Alpha-GPC300 mg+
Mechanism
The most bioavailable choline source crossing the BBB intact; substrate for acetylcholine.
Dose
300 mg, the cognitive range.
Effect
Words come faster, recall sharpens.
Theacrine75 mg+
Mechanism
Clean alkaloid lift on dopamine and adenosine, paired with caffeine.
Dose
75 mg for the occasion.
Effect
Composure with an edge.
Caffeine (natural)25 mg+
Mechanism
Low dose, balanced by theanine and theacrine for calm alertness, not jitter.
Dose
25 mg only.
Effect
Present, not wired.
Rhodiola Rosea Extract150 mg+
Mechanism
Adaptogen standardised to 3% rosavins, 1% salidrosides; dampens the acute stress response.
Dose
150 mg of standardised extract.
Effect
Composure under load.
L-Theanine200 mg+
Mechanism
Promotes alpha-wave activity and takes the edge off caffeine.
Dose
200 mg, the classic 8:1 pairing range.
Effect
Calm focus on cue.
Saffron Extract (Crocus sativus)30 mg+
Mechanism
Standardised stigma extract with serotonergic mood support.
Dose
30 mg of standardised extract.
Effect
A lift without sedation.
Serving · 16 g Actives · 11 Window · 60 min pre-sleep Flavour · Chamomile · Vanilla · Hojicha
Glycine3,000 mg+
Mechanism
Inhibitory neurotransmitter that lowers core body temperature to speed sleep onset.
Dose
3 g, the trial dose for sleep onset.
Effect
Falling asleep gets easier.
Magnesium (as bisglycinate)250 mg+
Mechanism
NMDA modulation and muscle relaxation; bisglycinate for absorption and gut tolerance.
Dose
250 mg elemental — 67% NRV.
Effect
Physically calmer at night.
L-Theanine200 mg+
Mechanism
Alpha-wave calm carried into sleep.
Dose
200 mg.
Effect
The mind quietens.
Apigenin50 mg+
Mechanism
Chamomile-derived flavonoid that binds the benzodiazepine site of GABA-A receptors.
Dose
50 mg.
Effect
Deeper slow-wave sleep.
Ashwagandha KSM-66600 mg+
Mechanism
Standardised root extract shown to lower cortisol.
Dose
600 mg of KSM-66.
Effect
The day lets go.
Phosphatidylserine400 mg+
Mechanism
Membrane phospholipid that attenuates evening cortisol.
Dose
400 mg.
Effect
Wind-down without rumination.
Inositol2,000 mg+
Mechanism
Second-messenger sugar supporting serotonin signalling and sleep depth.
Dose
2 g.
Effect
A quieter mind at lights-out.
Casein Hydrolysate300 mg+
Mechanism
Slow-release milk-protein peptides for an overnight amino supply.
Dose
300 mg.
Effect
Sustained overnight repair.
Allergen
Derived from milk. Contains milk.
Hydrolysed Collagen Peptides5,000 mg+
Mechanism
Repair substrate for connective tissue overnight.
Dose
5 g.
Effect
Recovery you feel over weeks.
MSM (Methylsulfonylmethane)1,000 mg+
Mechanism
Bioavailable sulphur for connective-tissue and antioxidant pathways.
Dose
1 g.
Effect
Joint and tissue support.
Glutathione250 mg+
Mechanism
The body's master antioxidant; supports overnight oxidative clean-up.
Dose
250 mg.
Effect
Cellular recovery overnight.
— What's actually in the tin

The label, in full.

No proprietary-blend hiding. Every active, at the dose per serving, exactly as it appears on the back of the pack.

NOVR Morning Supplement Facts
Serving size 3.5 g (1 scoop)
Servings per container 57 · Net wt 200 g
Amount per serving%NRV
Water-soluble Coenzyme Q10100 mg*
Acetyl-L-Carnitine (ALCAR)500 mg*
PQQ (Pyrroloquinoline quinone)10 mg*
L-Tyrosine750 mg*
Rhodiola Rosea Extract (3% rosavins, 1% salidrosides)200 mg*
Theacrine50 mg*
Caffeine (natural)25 mg*
Vitamin C (as L-ascorbic acid)250 mg313%
Zinc (as bisglycinate)10 mg100%
Total actives 1,895 mg. Remainder: yuzu·lemon·ginger flavour system, acids and sweeteners. * NRV not established.
NOVR Night Supplement Facts
Serving size 16 g (1 scoop)
Servings per container 28 · Net wt 460 g
Amount per serving%NRV
Glycine3,000 mg*
Magnesium (as bisglycinate)250 mg †67%
L-Theanine200 mg*
Apigenin50 mg*
Ashwagandha KSM-66600 mg*
Phosphatidylserine400 mg*
Inositol2,000 mg*
Casein Hydrolysate300 mg*
Hydrolysed Collagen Peptides5,000 mg*
MSM (Methylsulfonylmethane)1,000 mg*
Glutathione250 mg*
Total actives ≈ 13,050 mg. Remainder: chamomile·vanilla·hojicha flavour, sweeteners and processing aids. * NRV not established. † As magnesium bisglycinate, providing 250 mg elemental magnesium (67% NRV).
NOVR Social Supplement Facts
Serving size 2 capsules
Doses per container 30 · 60 capsules
Amount per serving%NRV
L-Tyrosine1,000 mg*
Alpha-GPC300 mg*
Theacrine75 mg*
Caffeine (natural)25 mg*
Rhodiola Rosea Extract (3% rosavins, 1% salidrosides)150 mg*
L-Theanine200 mg*
Saffron Extract (Crocus sativus)30 mg*
Per 2 capsules. Total actives 1,780 mg. * NRV not established.

Doses shown are per serving and reflect the formulation we manufacture to. Final printed labels are verified at production. Independent third-party assays are published on the Lab Results page.

07 · Two ways in

Pick the door that fits.

Try the timing concept for a month, or lock in the lifetime founders' rate. Both come with the 30-day money-back. The founders' door closes at 250.

— Starter trial

Test the concept.

Morning + Night for your first month. The two formulas that prove the timing idea fastest — clean wake, recovered sleep. If you feel it, upgrade to the full System with the deposit credit still applied.

£99first month
£178 if bought separately
  • NOVR Morning · 30 servings
  • NOVR Night · 30 servings
  • 30-day money-back · keep the tins
  • Cancel before month two, no charge
Start the trial

Not founders' lock-in. Standard rate after month one (or upgrade to the System).

NOVR Precision Shaker
Full NOVR system · precision shaker included
£149/ month
For life.
£50 to reserve · 250 spots only
Reserve founder access
Morning · Social · Night · Shaker included

Not sure? Start with the trial. Loved it? Upgrade — your £50 deposit still applies.

The closing thought

You only feel it
when you get what you need.

NOVR was not designed to replace biology. It was designed to return you to it.

Morning Social Night Build my day