The NOVR Day

Three formulas. One biological day.

NOVR is built around the 24-hour day: morning, evening, night. Three formulas, each timed to its window. Every dose on the label.

00 · sleep 06 · wake 12 · midday 18 · social MORNING SOCIAL NIGHT The NOVR Day · 24 hours One rhythm. Three formulas
Morning · Before 2 pm Night · Before bed
Right now · your local time
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Every batchIndependently tested at launch
Every doseOn the label
Proprietary blendsNone
Lab certificatesPublished at launch
How we will test
— The three formulas

One body. Three windows.

Morning for the start of the day. Social for the occasional evening event. Night for the hour before bed. Each one is timed to its window.

NOVR Morning bottle
01 · Morning

Built for the morning.

Peppermint and cocoa, mixed into about 500 ml of cold water. Made to go with your usual coffee.

75 mg caffeine per serving, with L-theanine, citicoline, sage extract (Cognivia), Panax ginseng (G115) and cocoa flavanols, plus vitamins D3, C, B6, B12, folate and pantothenic acid, zinc and iodine. Every ingredient is dosed to the levels used in published studies. Not after 2 pm.

What the vitamins and minerals do
  • Vitamin B6, vitamin B12, vitamin C and pantothenic acid contribute to the reduction of tiredness and fatigue.
  • Pantothenic acid contributes to normal mental performance.
  • Zinc and iodine contribute to normal cognitive function.
  • Vitamins B6, B12, C and folate contribute to normal psychological function.
  • Vitamin D contributes to the normal function of the immune system.
Serving · 1 scoop Window · Morning · before 2 pm Flavour · Peppermint · Cocoa
— Safety & suitability Daily · Core formulation
Best for
Adults who want a caffeine-containing morning drink to take alongside their usual coffee.
Not for
Pregnancy, breastfeeding, under-18s. Contains caffeine: not recommended for children or pregnant or breastfeeding women, or anyone sensitive to caffeine.
Start low if
You are sensitive to caffeine or new to supplements. Take half a scoop for the first few days, then move to the full serving.
Medication caution
Blood-thinning medication (such as warfarin), diabetes medication, thyroid medication, blood pressure medication, antidepressants (including MAOIs). Speak to your doctor or pharmacist first.
Typical timing window
In the morning, with about 500 ml of cold water. Not after 2 pm.
Caffeine
75 mg per serving. Count it alongside the coffee and tea you already drink. For most adults, EFSA advises no more than 400 mg caffeine a day from all sources.
One serving a day. Do not exceed the stated dose. Not a substitute for a varied, balanced diet and a healthy lifestyle. Consult your doctor before use if you have a medical condition or take prescription medication.
Intimate evening conversation, city lights
Social · 20:14Three capsules · 30–45 min before
Silhouette in dark luxury interior, single warm lamp, quiet wind-down
Night · 22:30Warm water · 60–90 min before bed
NOVR Night bottle
03 · Night

Made for
the hour before bed.

Chamomile and vanilla, mixed into 150–200 ml of warm, not boiling, water. No caffeine. No melatonin.

Glycine 3 g, L-serine 1.75 g, magnesium bisglycinate (250 mg elemental magnesium), L-theanine 200 mg, saffron extract (affron) 28 mg, lemon balm extract (Relissa) 400 mg, potassium citrate (300 mg potassium), oat beta-glucan 1 g and taurine 1 g, with thiamine, vitamin B6, zinc and chromium. Contains oats (gluten). Take it 60–90 minutes before bed. Magnesium contributes to normal psychological function, the normal functioning of the nervous system and the reduction of tiredness and fatigue.

What's inside
  • Glycine · 3 g
  • L-serine · 1.75 g
  • Magnesium · 250 mg (as bisglycinate)
  • L-theanine · 200 mg
  • Saffron extract (affron) · 28 mg
  • Lemon balm extract (Relissa) · 400 mg
  • Potassium · 300 mg (as citrate)
  • Oat beta-glucan · 1 g
  • Taurine · 1 g
  • Thiamine, vitamin B6, zinc, chromium
  • Contains oats (gluten)
Serving · 1 scoop Window · 60–90 min before bed Flavour · Chamomile · Vanilla
— Safety & suitability Daily · Core formulation
Best for
Adults who want a warm, caffeine-free drink as part of their evening routine.
Not for
Pregnancy, breastfeeding, under-18s. Contains oats (gluten). Anyone with kidney disease, low blood pressure or a thyroid condition without medical sign-off.
Start low if
New to magnesium, theanine or glycine. Take half a scoop for the first few days, then move to the full serving.
Medication caution
If you take antidepressants or other prescription medicines, such as thyroid medication, consult your doctor before use. Consult your doctor if you have kidney disease or take blood-pressure medication. Do not combine with alcohol or sleeping medicines.
Typical timing window
60–90 minutes before bed, mixed with 150–200 ml of warm, not boiling, water.
What's not in it
No caffeine, no melatonin, no proprietary blend. Every dose is on the label.
One serving a day. Do not exceed the stated dose. Contains oats (gluten). Not suitable during pregnancy or breastfeeding, or for under-18s. If you take antidepressants or other prescription medicines, consult your doctor before use. Consult your doctor if you have kidney disease or take blood-pressure medication. Do not combine with alcohol or sleeping medicines. Not a sleep medication. Not a substitute for a varied, balanced diet and a healthy lifestyle. Consult your doctor before use if you have a medical condition or take prescription medication.
04 · The 24-hour map

Your day, hour by hour. Each formula in its window.

Drag the marker to any hour to see which NOVR formula belongs to that part of the day, and what is in it.

06:30
Morning window
one scoop · about 500 ml cold water
Formula for this hour
NOVR Morning · Take now
Caffeine · L-theanine · Citicoline · Sage · Ginseng · Cocoa flavanols · Vitamins & minerals
MORNING SOCIAL NIGHT NIGHT
00 06 12 18 24
05 · Formula x-ray

Open any ingredient. See what it is.

Every ingredient is dosed to the levels used in published studies of that ingredient. No proprietary blends.

Serving · 1 scoop Label · Every dose shown Window · Morning · before 2 pm Flavour · Peppermint · Cocoa
Caffeine75 mg+
What it is
Caffeine, the stimulant found in coffee and tea.
Dose
75 mg per serving. Count it alongside your usual coffee, and do not take NOVR Morning after 2 pm.
Caution
Contains caffeine. Not recommended for children or pregnant or breastfeeding women. For most adults, EFSA advises no more than 400 mg caffeine a day from all sources.
L-Theanine200 mg+
What it is
An amino acid found naturally in tea leaves.
Dose
200 mg, the level used in published studies.
Citicoline250 mg+
What it is
A form of choline, also known as CDP-choline.
Dose
250 mg, the level used in published studies.
Sage extract (Cognivia)600 mg+
What it is
A standardised extract of sage (Salvia), sold under the name Cognivia.
Dose
600 mg, the level used in published studies.
Panax ginseng extract (G115)200 mg+
What it is
A standardised Panax ginseng root extract, G115.
Dose
200 mg, the level used in published studies.
Caution
Speak to your doctor first if you take blood-thinning medication (such as warfarin), diabetes medication or antidepressants. Do not use in pregnancy or breastfeeding.
Cocoa flavanols~500 mg+
What it is
Plant compounds from the cocoa bean. Cocoa is also half of the flavour.
Dose
About 500 mg cocoa flavanols per serving.
Vitamin D325 µg+
What it is
Vitamin D3 (cholecalciferol).
Dose
25 µg — 500% NRV.
Authorised claim
Vitamin D contributes to the normal function of the immune system.
Iodine150 µg+
What it is
An essential trace mineral.
Dose
150 µg — 100% NRV.
Authorised claim
Zinc and iodine contribute to normal cognitive function.
Caution
Speak to your doctor first if you have a thyroid condition or take thyroid medication.
Pantothenic acid6 mg+
What it is
Vitamin B5.
Dose
6 mg — 100% NRV.
Authorised claim
Vitamin B6, vitamin B12, vitamin C and pantothenic acid contribute to the reduction of tiredness and fatigue. Pantothenic acid contributes to normal mental performance.
Folate200 µg+
What it is
A B vitamin (vitamin B9).
Dose
200 µg — 100% NRV.
Authorised claim
Vitamins B6, B12, C and folate contribute to normal psychological function.
Zinc10 mg+
What it is
An essential mineral.
Dose
10 mg — 100% NRV.
Authorised claim
Zinc and iodine contribute to normal cognitive function.
Vitamin C80 mg+
What it is
Vitamin C (ascorbic acid).
Dose
80 mg — 100% NRV.
Authorised claim
Vitamin B6, vitamin B12, vitamin C and pantothenic acid contribute to the reduction of tiredness and fatigue. Vitamins B6, B12, C and folate contribute to normal psychological function.
Vitamin B61.4 mg+
What it is
Vitamin B6.
Dose
1.4 mg — 100% NRV.
Authorised claim
Vitamin B6, vitamin B12, vitamin C and pantothenic acid contribute to the reduction of tiredness and fatigue. Vitamins B6, B12, C and folate contribute to normal psychological function.
Vitamin B122.5 µg+
What it is
Vitamin B12.
Dose
2.5 µg — 100% NRV.
Authorised claim
Vitamin B6, vitamin B12, vitamin C and pantothenic acid contribute to the reduction of tiredness and fatigue. Vitamins B6, B12, C and folate contribute to normal psychological function.
Serving · 3 capsules Label · Every dose shown Window · 30–45 min before Format · Unflavoured capsules
L-Theanine200 mg+
What it is
An amino acid found naturally in tea leaves.
Dose
200 mg, the level used in published studies.
Lemon balm extract300 mg+
What it is
A standardised extract of lemon balm (Melissa officinalis), a herb in the mint family.
Dose
300 mg, the level used in published studies.
Caution
Speak to your doctor first if you have a thyroid condition or take thyroid medication or sedatives.
Saffron extract30 mg+
What it is
A standardised extract of saffron (Crocus sativus).
Dose
30 mg, the level used in published studies.
Caution
Do not use in pregnancy or breastfeeding. Speak to your doctor first if you take antidepressants or blood pressure medication.
Caffeine (natural)50 mg+
What it is
Natural caffeine.
Dose
Natural caffeine. 50 mg per serving. Take Social at least 4 hours before bed.
Caution
Contains caffeine (50 mg). Not recommended for children or pregnant or breastfeeding women. Count it alongside the coffee and tea you drink that day.
Panax ginseng extract (G115)200 mg+
What it is
A standardised Panax ginseng root extract, G115.
Dose
200 mg, the dose used in its published human studies.
Caution
Speak to your doctor first if you take blood-thinning medication (such as warfarin), diabetes medication or antidepressants. Do not use in pregnancy or breastfeeding.
Common sage leaf600 mg+
What it is
Leaf of common sage (Salvia officinalis).
Dose
600 mg, the dose used in its published human studies.
Vitamin B61.4 mg+
What it is
Vitamin B6.
Dose
1.4 mg — 100% NRV.
Authorised claim
Vitamins B6 and B12 contribute to normal psychological function and to the reduction of tiredness and fatigue.
Vitamin B122.5 µg+
What it is
Vitamin B12.
Dose
2.5 µg — 100% NRV.
Authorised claim
Vitamins B6 and B12 contribute to normal psychological function and to the reduction of tiredness and fatigue.
Serving · 1 scoop Label · Every dose shown Window · 60–90 min before bed Flavour · Chamomile · Vanilla
Glycine3,000 mg+
What it is
An amino acid.
Dose
3 g, the level used in published studies.
L-Serine1,750 mg+
What it is
An amino acid.
Dose
1.75 g per serving.
Magnesium (as bisglycinate)250 mg+
What it is
An essential mineral, bound to glycine (bisglycinate).
Dose
250 mg elemental magnesium — 67% NRV.
Authorised claim
Magnesium contributes to normal psychological function, the normal functioning of the nervous system and the reduction of tiredness and fatigue.
L-Theanine200 mg+
What it is
An amino acid found naturally in tea leaves.
Dose
200 mg, the level used in published studies.
Saffron extract (affron)28 mg+
What it is
A standardised extract of saffron (Crocus sativus), sold under the name affron.
Dose
28 mg, the level used in published studies.
Caution
Do not use in pregnancy or breastfeeding. Speak to your doctor first if you take antidepressants or blood pressure medication.
Lemon balm extract (Relissa)400 mg+
What it is
A standardised extract of lemon balm (Melissa officinalis), sold under the name Relissa.
Dose
400 mg, the level used in published studies.
Caution
Speak to your doctor first if you have a thyroid condition or take thyroid medication or sedatives.
Thiamine (vitamin B1)1.1 mg+
What it is
Vitamin B1.
Dose
1.1 mg — 100% NRV.
Authorised claim
Thiamine contributes to the normal function of the heart.
Vitamin B61.4 mg+
What it is
Vitamin B6.
Dose
1.4 mg — 100% NRV.
Authorised claim
Vitamin B6 contributes to normal psychological function and to the regulation of hormonal activity.
Zinc1.5 mg+
What it is
An essential mineral.
Dose
1.5 mg — 15% NRV.
Authorised claim
Zinc contributes to the protection of cells from oxidative stress.
Chromium40 µg+
What it is
An essential trace mineral.
Dose
40 µg — 100% NRV.
Authorised claim
Chromium contributes to the maintenance of normal blood glucose levels.
Potassium (as citrate)300 mg+
What it is
An essential mineral, as potassium citrate.
Dose
300 mg — 15% NRV.
Authorised claim
Potassium contributes to the maintenance of normal blood pressure.
Caution
Speak to your doctor first if you have kidney disease or take blood-pressure medication.
Oat beta-glucan1,000 mg+
What it is
A soluble fibre from oats.
Dose
1 g per serving.
Authorised claim
Beta-glucans from oats contribute to the maintenance of normal blood cholesterol levels. The beneficial effect is obtained with a daily intake of 3 g of oat beta-glucan; one serving of Night provides 1 g.
Caution
Contains oats (gluten).
Taurine1,000 mg+
What it is
An amino acid.
Dose
1 g per serving.
— What's actually in the tin

The label, in full.

No proprietary blends. Every ingredient, at the dose per serving, as it will appear on the back of the pack.

NOVR Morning Supplement Facts
Serving size 1 scoop in about 500 ml cold water
Servings per container 30
Amount per serving%NRV
Caffeine75 mg*
L-Theanine200 mg*
Citicoline250 mg*
Sage extract (Cognivia)600 mg*
Panax ginseng extract (G115)200 mg*
Cocoa flavanols~500 mg*
Vitamin D325 µg500%
Iodine150 µg100%
Pantothenic acid6 mg100%
Folate200 µg100%
Zinc10 mg100%
Vitamin C80 mg100%
Vitamin B61.4 mg100%
Vitamin B122.5 µg100%
Flavour: peppermint and cocoa. Contains caffeine (75 mg per serving): not recommended for children or pregnant or breastfeeding women. Not after 2 pm. * NRV not established.
NOVR Night Supplement Facts
Serving size 1 scoop in 150–200 ml warm water
Servings per container 30
Amount per serving%NRV
Glycine3,000 mg*
L-Serine1,750 mg*
Magnesium (as bisglycinate)250 mg †67%
L-Theanine200 mg*
Saffron extract (affron)28 mg*
Lemon balm extract (Relissa)400 mg*
Thiamine (vitamin B1)1.1 mg100%
Vitamin B61.4 mg100%
Zinc1.5 mg15%
Chromium40 µg100%
Potassium (as citrate)300 mg15%
Oat beta-glucan1,000 mg*
Taurine1,000 mg*
Flavour: chamomile and vanilla. No caffeine. Allergen: contains oats (gluten). * NRV not established. † As magnesium bisglycinate, providing 250 mg elemental magnesium (67% NRV).
NOVR Social Supplement Facts
Serving size 3 capsules
Doses per container 15 · 45 capsules
Amount per serving%NRV
L-Theanine200 mg*
Lemon balm extract300 mg*
Saffron extract (Crocus sativus)30 mg*
Caffeine (natural)50 mg*
Panax ginseng extract (G115)200 mg*
Common sage leaf600 mg*
Vitamin B61.4 mg100%
Vitamin B122.5 µg100%
Per 3 capsules. Unflavoured. Contains 50 mg caffeine. Not for daily use. * NRV not established.

Doses shown are per serving and come from our final draft recipes. Nothing has been manufactured yet, and final printed labels will be checked at production. Every batch will be tested by an independent lab before release. Certificates will be published on the Lab Results page by batch number at launch.

07 · Two ways in

Pick the door that fits.

Try the timing concept for a month, or lock in the lifetime founders' rate. Both come with the 30-day money-back. Founders' places are capped at 250.

— Starter trial

Test the concept.

Morning + Night for your first month: the two daily formulas. If you like them, upgrade to the full System with the deposit credit still applied.

£99first month
  • NOVR Morning · 30 servings
  • NOVR Night · 30 servings
  • 30-day money-back · keep the tins
  • Cancel before month two, no charge
Start the trial

Not founders' lock-in. Standard rate after month one (or upgrade to the System).

NOVR Precision Shaker
Full NOVR system · precision shaker included
£119/ month
For life.
£50 to reserve · capped at 250 founders
Reserve founder access
Morning · Social · Night · Shaker included

Not sure? Start with the trial. Loved it? Upgrade — your £50 deposit still applies.

The closing thought

The right formula
at the right time.

Built around the body clock. Every dose on the label.

Morning Social Night Build my day